Business Information Sources
Auteur: Lorna M. Daniells
Nombre de pages: 725 pages
ISBN: 0520081803, 9780520081802
Edition: University of California Press
Date de publication: University of California Press
Description: This is the reference work that librarians and business people have been waiting for--Lorna Daniells's updated guide to selected business books and reference sources. Completely revised, with the best, most recent information available, this edition contains several new sections covering such topics as competitive intelligence, economic and financial measures, and health care marketing. Handbooks, bibliographies, indexes and abstracts, online databases, dictionaries, directories, statistical sources, and periodicals are also included. Speedy access to up-to-date information is essential in the competitive, computerized business world. This classic guide will be indispensable to anyone doing business research today.