Strategic Management
Auteur: Jeffrey H. Dyer, Paul C. Godfrey, Robert J. Jensen, David J. Bryce
Nombre de pages: 512 pages
ISBN: 1119563135, 9781119563136
Edition: John Wiley & Sons
Date de publication: John Wiley & Sons
Description: Strategic Management delivers an insightful, clear, concise introduction to strategy management concepts and links these concepts to the skills and knowledge students need to be successful in the professional world. Written in a conversational Harvard Business Review style, this product sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, innovative whiteboard animations for each chapter, outstanding author-produced cases, unique Strategy Tool Applications with accompanying animations and Career Readiness applications through author videos.
