The Political Marketing Game
Auteur: J. Lees-Marshment
Nombre de pages: 259 pages
ISBN: 1137516429, 9781137516428
Edition: Palgrave Macmillan UK
Date de publication: Palgrave Macmillan UK
Description: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.