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Détail Livre
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The Political Marketing Game

The Political Marketing Game

Auteur: J. Lees-Marshment

Nombre de pages: 259 pages

ISBN: 0230299512, 9780230299511

Edition: Springer

Date de publication: Springer

Description: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.