The Political Marketing Game
Auteur: J. Lees-Marshment
Nombre de pages: 259 pages
ISBN: 0230299512, 9780230299511
Edition: Springer
Date de publication: Springer
Description: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.