Strategic Management and Business Analysis
Auteur: Auteur non disponible
Nombre de pages: Nombre de pages non disponible pages
ISBN: ISBN non disponible
Edition: Butterworth-Heinemann
Date de publication: Butterworth-Heinemann
Description: Strategic Business Analysis shows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the integral tools of strategic management. The authors identify the key questions in strategic analysis and provide an understandable framework for answering these questions.Several case studies are used to focus understanding and enable a more thorough analysis of the concepts and issues, especially useful for students invo.