Competitive Strategy Analysis For Agricultural Marketing Cooperatives
Auteur: Ronald W Cotterill
Nombre de pages: 245 pages
ISBN: 0429720416, 9780429720413
Edition: CRC Press
Date de publication: CRC Press
Description: This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.

