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Détail Livre
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Competitive Strategy Analysis For Agricultural Marketing Cooperatives

Competitive Strategy Analysis For Agricultural Marketing Cooperatives

Auteur: Ronald W Cotterill

Nombre de pages: 245 pages

ISBN: 0429720416, 9780429720413

Edition: CRC Press

Date de publication: CRC Press

Description: This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.